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Olaoluwa J. Taiwo
Empowering businesses to accelerate growth through data insights, marketing analytics, and automation. Delivering measurable impact across e-commerce, tech, and consulting sectors.
Senior Marketing Analyst | Data-Driven Strategist | Digital Transformation Advocate
Key Skills Overview
Explore essential skills for data science and digital strategy expertise to drive business success.
Marketing Analytics & Performance Optimisation
Attribution Modelling, Marketing Mix Analysis, Customer Segmentation, Funnel Analysis, Campaign Performance Tracking (ROAS, CAC, CLV), A/B Testing & Conversion Rate Optimisation (CRO)
AI & Predictive Intelligence
Predictive Modelling (Logistic Regression, XGBoost), Behavioural Analytics, Churn Prediction, Forecasting & Trend Analysis, Retention Strategy, Cohort Modelling
Data & Analytics
SQL, Python, Power BI, Looker Studio, GA4, GTM, CRM Analytics, Data Visualisation, Reporting Dashboards
Automation, CRM & Digital Strategy
Marketing Automation (Zapier, HubSpot, CRM Workflows), CRM Analytics, Customer Journey Mapping, Multi-Channel Campaign Strategy, Automated KPI Reporting & Dashboarding
Innovative Projects
Showcasing real-world solutions built to drive smarter business outcomes with data, automation, and AI.
GA4 + Power BI Analytics Dashboard
Created an integrated dashboard using GA4, GTM, Power BI, and CRM data. Provided real-time visibility into KPIs like revenue, bounce rate, CLV, and basket abandonment, streamlining data validation and cutting manual reporting time.
AI-Driven Segmentation & Retention
Developed predictive models using customer behaviour data to build high-performing segments. Supported retention campaigns with automated insights, boosting customer lifetime value and retention engagement.
Multi-Channel Marketing Automation
Designed cross-platform automation flows between Meta Ads, CRM, and Klaviyo. Enabled lead nurturing and personalization across the funnel, reducing CAC and improving conversion speed for eCommerce growth
Digital Campaign Optimization & Attribution Strategy
Analysed and optimised campaign performance across Google and Meta using GA4 and Power BI. Improved ROAS, reduced CAC, and aligned CRM data with ad insights for smarter targeting and full-funnel attribution.
Brief Work Experience
I have over 7 years of experience helping businesses grow through data-driven decisions, marketing automation, and digital transformation. My experience spans across e-commerce, technology, and strategy consulting across the UK, the US, and Africa.
Experience
E-commerce & Digital Analytics Manager
ServiceSport UK | Aug 2024 – Present
Built integrated GA4 and CRM dashboards.
Led feature engineering, event tracking, and real-time KPI monitoring.
Delivered insights that boosted marketing effectiveness by 50%.
Data Scientist
Utiva UK | Jan 2024 – Jul 2024
Developed predictive models + customer segments to boost campaign targeting
Automated retention strategies using Python + behavioral analytics
Senior Marketing Analyst
HTVC UK | Apr 2023 – Jan 2024
Delivered insights for pricing and market entry
Led strategic reporting with campaign and competitor data
Consultant | Lead Marketing Analyst – Tojmark
(Jul 2021 – Apr 2023)
Olaoluwa brought exceptional insights and strategic thinking to our marketing efforts. His ability to turn complex data into clear, actionable strategies led to a significant improvement in our campaign performance and customer engagement. Highly collaborative, reliable, and results-driven — a true asset to any team.
Blessing Ijeoma, CEO at AfriFresh Ltd
Working with Olaoluwa was transformative. His expertise in marketing analytics, automation, and customer insights helped us optimise our digital channels and boost ROI. His dedication to delivering measurable impact through data-driven decisions sets him apart.
Daniel Haymes, Digital Strategy Consultant
★★★★★
★★★★★
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